Archive for the ‘Dance Music’ Category
House Music and the Digital Age
House music has always been pushed forward by DJ’s wanting and craving new music. Music that their peer’s haven’t yet heard let alone had the ability to own. Music that is upfront and rare.
As the volume of dance labels and artists increased towards the end of the last millennium, mainly due to the ability to produce very highly polished music on a simple pc, the sales quantity of each release decreased as the market did not increase with amount of new music flooding in. With this change record companies needed to address costs to reflect these lower sales. Label’s looked to technology to help cut the costs of running their business. One major area where this came to fruition was promotions.
For years the DJ’s choice and only option was vinyl, clubs only had vinyl turntables and in the odd instance where they did have CD turntables they were very poor. This changed with the launch of the pioneer CDJ series. DJ’s were suddenly able to do everything they could on vinyl turntables and more but using CD’s. Labels had previously had only one option to press a run of promotional records to send out to DJ’s. The cost of manufacture and shipping to DJ’s was huge. Overnight DJ’s could use CD’s. It’s much cheaper to manufacture and half the price to ship, an added bonus was that music could be burnt straight from a pc where the track had been written and in a DJ’s hands the following day being played to a packed club that evening. For labels and producers this was a fantastic way to promote new music and for the DJ this was bliss new music really quickly – fresh and exclusive! All went well with this new format until the mp3 came along. Suddenly promotional music was finding its way onto the file sharing sites like Limewire and Soulseek. DJ’s who had been sent music on CD or even emailed as mp3’s began sharing this music. The thought process behind people doing this went against all that had gone before as most DJ’s hide their secret weapons rather than sharing with anyone at all. This had a knock on by taking the control the labels had of who had their product when and where away. Also potential revenue began being lost and to a section of the music industry where every sale counts this was frustrating and hugely detrimental.
Dance music releases usually only have a shelf life of around 8 weeks. There are obvious exceptions to this rule but 95% of releases are played in clubs and sell for this length of time and that’s it. File sharing screwed this up by both the sales and also the structure of the chosen few influencing bigger DJ’s not having something they can fully get behind during the promotional stage of a release. Therefore less people got to hear it, less are influenced and less potentially buy it. The industry has never really recovered from file sharing but more recently the sale of mp3’s and specifically dance music mp3’s has boomed and this has helped to a certain extent slow the decline and with time the scene could once again flourish. The one problem dance music has encountered with sales of mp3’s is price but that is another story.
Have A Dance Music Video, Be A Self-made Star
The images of sexual suggestions and dancing bodies amidst colorful lights come to mind when you see a dance music video. In every sense of the word, it truly is a feast for the visual and auditory senses, not to mention that your body wishes to get its groove, as well!
You can have your own dance music video and become a self-made star with the presence of Me-Media. Put your filmmaking and dancing skills to the forefront by uploading to YouTube. Who knows if you’ll be the next Marie Digby or Mia Rose! (Mia Rose got 35 million hits on the channels, while Marie Digby gained 2 million, placing them in the public limelight!)
With the emergence of Me-Media, you can become a self-made star with your own dance music video. Do not be afraid to put your dancing penchant and filmmaking skills, regardless of how amateurish, to the forefront of popular YouTube uploads. You could be the next Mia Rose or Marie Digby! (FYI – Marie Digby gained over 2 million hits and Mia Rose got 35 million hits on their channels, which is an extremely effective way of putting their names on the public’s awareness.)
People For Hire
You require the following persons to produce your dance music video, if you want to do it right:
* The back-up dancers must be suitable for the job. They shouldn’t overshadow you, but rather, complement you. You are the dance video’s star, after all!
* The choreographer should be able to show you fresh steps. He should also be able to highlight your strengths.
* The director is the point man for your music video. Determine your budget and his experience before you choose one.
* The cameraman should be an expert. He must be able to capture your best shots.
Basically, your dance music video will be created with these people. Other people like the production designer and director of photography are optional, particularly when you are operating on a considerably small budget. You can even hire a choreographer-slash-backup dancer, or a cameraman-slash-director. However, unless you want a one-angle music video, you just cannot be the star-cum-cameraman!
Your Video Shoot
It is good to have an idea of how you want your dance music video to look before you make it. Do you want a lot of special effects to highlight your dance moves, or do you just want to focus on the latter? In creating your dance music video, this is just among the choices to be made. Often, a storyboard can help you in drafting an initial “feel” to the video before you actually shoot the scenes.
If you must re-shoot scenes, do not be discouraged. The most experienced artists undergo this, too. You want your dance music video to be as polished as possible.
Video Upload
Your video can be broadcasted in many ways, the most popular of which is YouTube. Then you can relax and gnash your teeth while you wait for the hits to come. Or, you can make another one! Hollywood, here you come!
You will need to re-shoot scenes sometimes, as well. Do not be discouraged, as even the most famous of artists and directors undergo re-shoots to polish the feel of the video. Creating a cool dance music video should be a cinch if you’re a perfectionist.
Upload the Video
Your video can be shown in several ways, the most preferred of which is YouTube. Relax and wait for the hits. Or, create another one while waiting. Hollywood, here you come!
With a Dance Music Video, Be a Self-made Artist!
When you hear of an artist releasing a dance music video, the images of gyrating bodies and sexual innuendos set into motion amidst colorful lights naturally come to mind. In every sense of the word, it truly is a feast for the visual and auditory senses, not to mention that your body wants to get its groove, as well!
Thanks to Me-Media and the emergence of YouTube, you can be a self-made star like Mia Rose, who has has 35 million hits on the channels, or Marie Digby with 2 million hits. You simply have to put your dancing and filmmaking talents together to shoot a dance music video!
People For Hire
When creating a music video, you must go one step higher than home videos of yourself and your friends dancing to “Thriller”. These are the people you must gather:
* The back-up dancers must be suitable. They should not overshadow you, but rather, complement you. You are the dance video’s star, after all!
* The choreographer has to enhance your strengths and know your limitations. If you’re specialty is the crip walk and the Harlem shake, then those steps must be enhanced. But if your choreographer can show you fresh steps, hire him on the spot!
* The director is the point man for your music video. Consider your budget and his expertise before you choose one.
* The cameraman should know his thing. After all, you want all your best angles captured!
The images of sexual suggestions and dancing bodies amidst colorful lights come to mind when you see a dance music video. In every sense of the word, it truly is a feast for the visual and auditory senses, not to mention that your body wishes to get its groove, as well!
Without these professionals, your dance music video won’t be complete. Based on your budget, you can also get an optional photography director and production designer. You can even get a choreographer who will also serve as back-up, or a director/cameraman in one. However, do not even think about doing it all alone because that’s just impossible.
Your Video Shoot
Before you shoot the video, you should have a storyboard with a clear idea of what you wish to achieve. Decide which factor you want focused on – your dance moves, or the special effects.
Don’t be disheartened if you have to re-shoot scenes. Even the most experienced stars have to do this, too. You want your dance music video to be as polished as possible.
Upload the Video
When you’re finally done, upload your video to YouTube. Then why not make another while waiting for those hits? You will be giving J.Lo a run for her money!
Your video can be broadcasted in many ways, the most popular of which is YouTube. Then you can relax and gnash your teeth while you wait for the hits to come. Or, you can make another one! Hollywood, here you come!